Asahi THE BITTER-IST is a bold new beer launched by Asahi Breweries on April 15, 2025, marking the company’s first new standard beer brand in seven years.

Brewed with a focus on delivering a sharp, invigorating bitterness, THE BITTER-IST uses a blend of hops, including Talus and Hersbrucker, known for their refreshing aroma and bitterness. The beer also incorporates Asahi’s proprietary yeast strain No. 318, which contributes to a crisp finish.

With an alcohol content of 6%, THE BITTER-IST offers a clean, citrus-peel-like aroma and a fleeting, refreshing aftertaste. Its distinctive black can design, featuring a bold gold Asahi logo, reflects the beer’s sophisticated character.

The name “BITTER-IST” embodies a tribute to adults who appreciate the depth and complexity of bitterness in beer. This brew is crafted for those seeking a refined, bitter-forward beer experience.